I started in physics, not design — years spent on problem sets taught me to look for the one invariant that holds a whole system together. Eventually that instinct found its way into interfaces instead of equations, and I haven't looked back.
Today I design user-centered digital experiences across healthcare, fintech, and government platforms — fields where the stakes are real and the systems underneath are rarely as simple as they look.
Outside of work: picking up new languages, travel, and anything involving food as a creative medium. Got a project idea or want to collaborate? Let's connect.
- UX/UI Design
- Product Design
- Branding
- Design Systems
- Prototyping
- Research
- Animation
- HTML5/CSS3
- Strategy
Process
Discover
I explore the problem space by understanding users, business goals, and constraints. This is where assumptions are challenged and the real problem is defined.
Design
I narrow down the insights and turn them into clear product direction. Flows, wireframes, and UI are designed with usability and outcomes in mind, not just aesthetics.
Deliver
I ship production-ready designs and work closely with developers to ensure quality. Post-launch feedback is used to refine and scale the product.
Experience
Hardcandy Studio
Senior Product Designer
2023 — Present
Speed Finance
Brand & Product Designer
2021 — 2022
Self-employed
Brand & UI/UX Designer
2019 — 2021
What clients say
“Working with Atif was a game-changer. He instantly understood our vision and translated it into a sleek, intuitive product. The process felt effortless, and the results exceeded our expectations.”
“Atif brings clarity to chaos. His design work is not only beautiful but deeply strategic. He helped us rebrand from the ground up, and our audience response has been incredible.”
Your questions, answered
What is your design process?+
I follow a simplified Double Diamond approach that focuses on understanding the problem, designing and validating solutions, and delivering production-ready designs.
Do you work with startups or established companies?+
I work with both early-stage teams and established companies. The process is adapted based on the team's size, goals, and timelines.
How do you collaborate with developers?+
I collaborate closely with developers throughout the project, providing clear documentation, design systems, and structured handoffs to ensure smooth implementation.
How do we communicate during a project?+
Figma for design, Notion for task management, and Slack or email for async communication.
What tools do you use?+
I primarily use Figma for design and prototyping, along with FigJam, Framer, and Notion. I also leverage AI tools for research, ideation, and rapid prototyping, including Lovable, Replit, Maze, UX Pilot, and Claude. The tools support the process but never drive it.
Are you open to remote work or relocation?+
Yes. I am open to remote opportunities and relocation for the right role or project, and I have experience working with distributed teams across different time zones.
Have more questions? Send me an email.